May 11, 2022
In Authors Forum
As humans, we hate decision making. Making rational choices consumes a lot of energy in our brain. Instead, I prefer to create a shortcut in memory so that I can easily determine the same thing without having to re-evaluate it twice. These shortcuts Mexico Phone Number List are called cognitive bias. Understanding these psychological triggers and user behavior can help users make faster decisions, make their products more attractive, and improve their user experience. Of course, good usability is still essential, but it's often not enough if your goal is to design a website that's easy to understand, navigate, and navigate. Just because people can do Mexico Phone Number List something does not guarantee that they will. We need to motivate and persuade them to make decisions that lead to conversion. Here are some examples of powerful and compelling design patterns: Recall awareness . Improve the user experience over time Awareness of recalls "It's easier to recognize what you've experienced before than to remember from memory." Asking people to remember three things from their memory takes much longer than asking them to choose three things from a predefined list, and much more to answer. It consumes the energy Mexico Phone Number List of the brain. It will be a much easier task. Recognizing tasks allow you to search your memory for previously experienced clues. Therefore, you usually choose familiar options over unfamiliar ones. Even if the less familiar options are the best ones. This can be seen in the following example. lemonade Lemonade, an online home insurance company, offers several predefined categories of high-value products. This makes it easier for users to remember items they own that can be of great value. Without these visual clues, the recall process can be tricky and some users Mexico Phone Number List can drop out of the flow and reduce conversions. Completion of goal “When a complex activity is divided into smaller tasks, it is more likely to take action.” During this process, we can set expectations, communicate overall progress, and explain what will happen next. Several digital products have succeeded in breaking Mexico Phone Number List down complex flows into a seamless and fast experience. for example: Habit Take Habit, an online mortgage provider, that splits each sign-up step into a single dedicated screen and makes the complex process of bringing a mortgage online much easier. Aesthetic usability effect "A aesthetically pleasing design Mexico Phone Number List is often considered easy to use." An aesthetically pleasing design creates a positive reaction in people's brains, leading them to believe that the design actually works better. People are more tolerant of minor usability issues when the design of a product or service is aesthetically pleasing. for example: apple Think of Apple products: iPhone, iTunes, or iMovie, all of which have usability flaws. However, we are quite tolerant of them and much more tolerant of other less well-designed devices.