The slogen of Xiaohongshu is to mark a good life. We can see from the comments in the Qimai data that the purpose of users who use Xiaohongshu is more to see fashion clothes and makeup, chat about idols, watch idol information, Learn all kinds of knowledge that is useful to yourself or your life, check various travel and consumption strategies, record and share life bits and pieces, all of which are closer to the needs of life , making Xiaohongshu a better place to improve your quality of life, record and share your beautiful moments important tool. On the other hand, the slogen of Weibo is to discover new things anytime and anywhere. We can also find out from the data of Qimai that the function of Weibo is more to obtain the latest developments in our favorite fields and the latest information of social hotspots. These purposes make Weibo more biased. on the media distribution platform. It is difficult to make users feel intimacy, and it is more authoritative. 3. Difference sms marketing service analysis No difference is meaningless. 1. Functional Analysis The interface of Oasis and Xiaohongshu is not only the same, but also the