Apr 11, 2022
In Authors Forum
Where previously advertisers and publishers Whatsapp Mobile Number List had to have personal contact to close a deal, the advertiser can now purchase via a Demand Side Platform (DSP). The publisher can use a Sell Side Platform (SSP). In between are the marketplaces (Exchanges), where the actual bidding and buying takes place. Other players are also Whatsapp Mobile Number List active there, such as (online) media agencies, data management platforms (DMP) and so on. Together, these technologies link supply and demand from the market.Step 1. A publisher, itself or through an SSP, brings their advertising space to the marketplace that they want to sell within Whatsapp Mobile Number List the RTB model. The minimum amount for which they want to offer their advertising space in the auction is predetermined. Advertisers offer, via a DSP, the amount Whatsapp Mobile Number List they are willing to pay for the advertising space. Step 3. A website visitor visits a website that participates in the auction model. Step 4. The system automatically selects the ad of the advertiser that offers the most at that moment. That ad will be shown immediately. Supply and Whatsapp Mobile Number List demand The displayed advertisements are perfectly adapted to the interests and online behavior of the specific website visitor. The characteristics of that specific visitor are determined Whatsapp Mobile Number List using cookies based on surfing behaviour. Because information about a visitor has Whatsapp Mobile Number List been collected, the advertiser can determine exactly who he wants to approach. Because advertisers can target specific visitors in this way, it affects the price they are willing to pay for ad space. Basically, the real price for an ad is determined by the supply and demand in the market. Whatsapp Mobile Number List RTB is becoming more important and bigger The process as described above all takes place in real time, but only takes a few milliseconds, so it doesn't get in the way of loading a website. RTB is therefore becoming an increasingly important way of advertising. According to Magna Whatsapp Mobile Number List Global, global spending on programmatic is set to grow from 14.2 billion in 2015 to 36.8 billion in 2019.